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2021-04-22 Community & Lifestyle

Gallery Wins UDIA WA 2020 Marketing Excellence Award

While Gallery offers an ideal integration of nature, history, architecture and art – there’s so much more on offer in this micro-community nestled in the well-established suburb of Willagee.
This estate is a unique development. Not often do you see a mix of family homes, townhomes and apartments in such a condensed area.
Research showed that more buyers were looking to move into a neighbourhood with a community feel and social surroundings. Being an infill project, Gallery has the opportunity to become a suburb within a suburb, creating its own unique sense of place.

The exceptional marketing of this estate meant that the vision of Gallery was successfully communicated and visualised by potential buyers. This was recognised when Gallery won the Excellence in Marketing category at UDIA WA Awards for Excellence 2020. Gallery will now go on to the National UDIA awards for its achievements.

Bryony Yuill, Satterley State Marketing Manager WA said, “It’s amazing to see the unique vision of an estate develop and be successfully portrayed to buyers through innovative marketing. Everyone in the project team worked really hard to bring the project to life and its pleasing to see this has resulted in the sale of all land lots and the release of our brand new townhomes.

Gallery estate features 39 freehold lots ranging in size from 168sqm to 323sqm for single dwelling sites, developed in two formats; two-storey single dwellings along Carawatha Park and street front lots, and contemporary townhomes. The estate also showcases public open space encouraging residents out of their homes to relish in beautiful surroundings, including an immersive public artwork designed by local artist, Chris Nixon. The last phase of the project will consist of 4 apartment buildings designed by award-winning architects MJA Studio.

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