Satterley is thrilled to add another award to its repertoire, winning the 2023 UDIA Victoria Master-planned Communities award for its Arcadia estate in Officer.
The awards, held at the Crown Palladium in Melbourne on Friday, 1st December are designed to highlight quality and innovation across the urban development industry by acknowledging the best urban developments across the state.
Satterley’s General Manager of Victoria and Queensland, Jack Hoffmann, said to be recognised by industry peers on Arcadia’s masterplan was a testament to the hard work of the Satterley Property Group’s team across the nation.
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When designing Arcadia’s masterplanned community, we were focused on not only ensuring a healthy neighbourhood with vast open spaces and playgrounds for families to enjoy but also delivering a range of educational facilities with easy access to transport so residents didn’t need to leave their community. Arcadia’s healthy sales and referrals by family and friends indicate the popularity of this meticulously designed masterplan, and to have this further acknowledged by the peak body for the development industry – the Urban Development Industry of Victoria – is a huge accolade. We couldn’t be prouder.
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Jack Hoffmann
General Manager, Victoria and Queensland
Arcadia is a master-planned community of 1,828 residential lots that also incorporate childcare and educational facilities within its design, plus over 25 hectares of public spaces with seasonal waterways and playgrounds – including the award-winning Dragon Park.
Positioned in the heart of Melbourne’s south-eastern Corridor in Officer, Arcadia is an urban oasis where green spaces complement the urban design.
Residents have direct access to the Princes Freeway, and Officer and Cardinia Road train stations are within walking distance, ensuring convenient connectivity.
Satterley acquired Arcadia in October 2014 and launched it some months later in December 2014. Designed with a holistic approach, the community includes four schools, one of which is a specialist school, and a childcare centre.
Adopting a people-first approach, Satterley focused on making movement around Arcadia safe, easy, and comfortable by building shared user paths for seamless movement between outdoor spaces and schools; ensuring primary schools had concrete hardstands to the back of the kerbs for safe and convenient school pick-up and drop-off, and delivering service roads that separated residential housing from arterial roads and connector streets, resulting in safer, lower-speed environment for residents.
Arcadia’s masterplan also emphasises social responsibility with its dedicated land for a regional autism centre and plans underway for a child mental health facility – initiatives that further contribute to the economic and social growth of the entire region.
More broadly, the Arcadia masterplan is part of a well-supported region with shopping centres including Lakeside Square and Arena shopping centre, plus Westfield Fountain Gate is also nearby.
Built form within Arcadia’s masterplan caters for a diverse range of homebuyers seeking various living options, including traditional detached housing products plus numerous medium density sites peppered throughout the masterplan.
When conceiving the estate’s design, Satterley chose an innovative and aesthetic concept, basing it on a whimsical wonderland with its namesake being a Greek mythological paradise and choosing street names that drew inspiration from authors notable for the fantastical words in their literary works – like Bronte, Tolkien, and Faulker – as well as the characters they created, such as Poppins, Falkor, and Gulliver.
This theme came not just from a hope that people would find wonder and joy in Arcadia, but because Satterley knew children would be a crucial part of the community, providing the developer with a unique opportunity to break some industry norms relating to marketing residential estates in suburban growth areas.
The result? A thriving, popular, and now award-winning Victorian masterplan for Satterley.
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We’d like to congratulate the entire Satterley team who has worked tirelessly to make Arcadia the popular, successful and publicly acclaimed masterplan it is today. It’s a feather in the cap for the entire team
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Jack Hoffmann
General Manager, Victoria and Queensland
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